Mindtree wanted a scalable demand generation model that could deliver real decision-makers — not just downloads. The Leadcrafters designed a global campaign that combined high-value content syndication with human-led qualification to turn marketing interest into sales opportunity.

Challenge:

Their internal database produced volume without intent. Sales teams were spending time chasing unfit prospects.

Our Approach:

• Partnered with Tier-1 tech publishers like TechTarget, CIO.com, and Spiceworks.

• Promoted educational assets including whitepapers, ROI calculators, and webinars.

• Implemented 4-step nurture sequences tailored by role, region, and engagement level.

• Applied a custom MQL scoring model to qualify only the strongest leads.

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Results:

• 3x ROI on campaign investment

• 30% open rate, 10% reply rate

• 60% meeting attendance rate

• 8% SQL-to-close conversion

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Client Quote:

“We reached real decision-makers and accelerated our pipeline faster than ever.”

— VP Marketing, Mindtree Solutions