October 15, 2025
Case Study
When Liferay’s APAC marketing division needed a way to reach real enterprise decision-makers, they turned to The Leadcrafters. What started as a discovery call quickly evolved into a campaign that transformed their pipeline in just six weeks
Generate high-quality BANT-qualified leads from mid-to-large enterprises in the ANZ region
Challenge:
Liferay’s internal team was struggling to generate enterprise-level pipeline opportunities. Lead flow was low, and their campaigns weren’t reaching the right decision-makers.
Our Approach:
Built a clean, compliant database filtered by region, employee size, and job function.
Executed intent-driven email campaigns focused on value-led messaging.
Used smart calling (human follow-ups only for engaged prospects).
Delivered verified, suppression-aware data with weekly performance insights.
Results:
120 BANT-qualified leads delivered in 6 weeks
5.3x campaign ROI
63% email open rate
Scalable model now used for multiple regions
Client Quote:
“The Leadcrafters didn’t just help us generate leads. They built a machine. Their precision and hustle were unmatched.”
— Marketing Director, Liferay ANZ